BRAND IDENTITY
Brand identity is the combination of all factors that a company formulates to represent the right image to its potential customer. Brand identity is distinct from brand image and branding, even though these terms are sometimes explained as interchangeable.
The termbranding refers to the marketing practice of actively developing a unique brand.
A brand is the perception of the company to the potential customers.
How to form a robust Brand Identity:
Well, before creating an identity, you must understand the following points:
- The mission of a company
- Values of a company
- The uniqueness of your company
- The communication
These factors represent your brand, and before you start developing your brand identity, you must have a distinct understanding of all.
Your corporate design assets are the actual factors that will decide how your brand is perceived. A Logo, web design, social media creatives, business cards, and even the uniforms of your organization helps to create a better picture of the brand and brand identity.
Why is Brand Identity so necessary?
Your brand logo is the dignity of your company. But that appearance should do more than just seem cool or just interesting. A logo contribution to brand identity is directly effective for a brand identity.
The brand identity should accomplish the organization’s goals. For instance, if an automaker is trailing a niche luxury market, its ads should be crafted to engage that business. They should perform on channels and sites where potential buyers are likely to view them.
Conducting studies, gathering center corporations, and conducting one-on-one interviews can help a company identify its consumer group.
CRAPSSS is a full-service brand identity firm helping create magical brand identities that creates an impression and connect with your target audience! Since 2020, we have built over 180+ brand identities, and we are just growing more and helping brands!
We begin the method with an in-depth exploration and research stage, where we gaze into what your brand is and what does it persist. We also carry a competing analysis to understand the trends in the market segment and how to secure your identity stands special!